Update

Our HairCare Hero Ingredients & The Environment

 

 

Turn over the bottle of any shampoo and the ingredient list will be filled with words you can't pronounce without a chemistry degree, and something with a name that complicated you know isn't good for us or the planet.

 

In fact, most products in our beauty routine contain chemicals that have a harmful effect on the environment after they’re washed from our bodies, down drains and ultimately into our oceans, where they can damage marine life.

 

However, there are many great alternative beauty solutions with 100% clean ingredients. Our HairCare system, is not only 100% plant based and clean, it washes out in seconds, allowing you to have shorter showers (cutting down on water waste!).

If you make a few, eco-friendly changes (no matter how small) you can help make a big impact overall.

Below are our top 5 ingredients that we chose to include in our HairCare line up: aloe vera, algae, lavender, shea butter and panthenol.

Aloe Vera

* Anti-inflammatory

* Antimicrobial

* Antibacterial

* Contains vitamin A, B12, C & E

* Contains folic and amino acid

* Contains proteolytic enzymes

 

The ability of succulents like aloe vera to survive harsh environments is due to their incredible capacity to hold moisture. They are also highly anti-inflammatory, antimicrobial, and antibacterial. Scientists have discovered over 200 nutritional substances in the aloe vera leaf, including 20 minerals, 20 amino acids, 12 vitamins, and active enzymes. They possess exceptional hydrating and skin healing properties and are extremely soothing. This blend of nutrients aids in moisturizing and nourishing existing strands while promoting healthier hair growth by hydrating and calming scalp skin and the hair follicles. Aloe vera contains something called proteolytic enzymes which repair dead skin cells on the scalp. It also acts as a great conditioner, leaving your hair smooth and shiny all day.

Algae

* Contains vitamins & minerals

* Contains fatty & amino acids

* Contains iodine, calcium, iron

* Contains potassium & magnesium

* Contains vitamin A,B1,B6,B2 & C

* Contains 49 anti-oxidants

 

A robust mix of vitamins, minerals, and amino acids that naturally reduces inflammation, redness, and signs of aging. Naturally balances skin’s oils for a firm, smooth appearance. Algae extract is a natural remedy for hair loss. Keeping the hair healthy by providing it with the essential vitamins, minerals, fatty, and amino acids that aid in reducing the activity of 5-alpha reductase and scalp inflammation caused by bacterial infections. These include iodine, calcium, iron, potassium, magnesium, vitamin A, B1, B6, B2, C and niacin, Fatty acids rich in essential minerals iron, phosphorus, potassium, manganese, copper, zinc and rich with 49 anti-oxidants. It also promotes hair growth and cellular renewal which leaves your hair high in volume and with lots of shine!

Lavender

* Antimicrobial

* Regulates the production of oil

* Helps moisturize a dry scalp

* Increases circulation to scalp

 

Besides having a calming scent, lavender has many beneficial traits for all hair types. Its balancing action regulates the production of oil from the sebaceous gland. Lavender helps moisturize a dry scalp, penetrates and remains within the hair shaft creating fullness, body, volume, and shine. Lavender is an antimicrobial, which means when applied to hair or scalp, boosts the fight against hair loss and increases circulation to hair follicles and it helps prevent itchy scalp or dandruff.

Panthenol

* Effective as a detangler

* Seals in moisture & natural oils

* Protects hair from drying out

 

When absorbed into the body becomes vitamin B-5. It is one of the few vitamins that’s able to penetrate the hair so deeply that its nourishing effects are deposited deep into the cortex as well as the scalp. It was important to include panthenol in our HairCare because of its ability to improve your hair’s shine, softness, and strength. It also helps protect your hair from styling or environmental damage.

Shea Butter

* Restores hairs natural elasticity

* Vitamins A, E & fatty acids

* Anti-inflammatory

* Minimizes signs of aging

 

Maintains and restores hairs natural elasticity with its perfect amount of pliability. Contains the chemical compound amyrin, which has well-documented anti-inflammatory which helps calm, reduce redness, scalp irritation and can help treat eczema by providing healing effects. Safe to use on all types of hair, especially hair that's damaged, heat or color-treated bringing shine and lustre to the hair. Helps cell regeneration, minimizes signs of aging, and boosts collagen.

When it comes to clean beauty, there are two main components to consider: the ingredients in the product itself and the product packaging. By using sustainable sourced, clean, environmentally-safe ingredients you are not only helping to improve the overall health of your hair, your also helping to take care of the environment around you and the planet is grateful.

(click here to read Our Story and learn more about our recyclable packaging).