EDITORIAL

PHOTOGRAPHER CREDIT/DAVID PD HYDE

THE VOICE OF OUR WORLD, 2019

Hair Type: super curly/ short curly
Products Used: TREAT and LEAVE.IN

“For both of these models, we used a combination of TREAT and LEAVE.IN. For the shorter-haired model, we used these solutions to brighten and add a volume to her shorter, tighter curls.
When wanting to make super curly hair smooth and straight you have to load it up with moisture! -- My tip is cocktailing the TREAT and LEAVE.IN because they each contain shea butter, which can hold up to 10x its weight in moisture! This rich, moisturizing blend allows you to control natural curls while strengthening and calming thick hair and fighting frizz from the start. Because our solutions are 100% plant-based they are very lightweight, ensuring that your hair doesn’t look or feel oily.” - Jill

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BEHIND THE CURTAIN, 2019

Hair Type: thick, coarse, straight
Products Used: LEAVE.IN

“This anti-frizz, LEAVE.IN conditions, detangles, and leaves hair smooth, shiny, and manageable while also taming those pesky flyways and nourishing dry ends. For this shoot, we wanted a super sleek hairstyle that accentuated the beauty of Claudia, her clothes, and her new home, The Villa Casa Casuarina The Former Versace Mansion! But applying the LEAVE.IN before and after using heat we were able to add shine back in and manage her straightened hair.” - Jill

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PHOTOGRAPHER CREDIT/ VIKTORIJA PASHUTA

PHOTOGRAPHER CREDIT/RUTA JANE

A PAIR OF ROYAL YOUTH, 2019

Hair Type: thin, fine
Product Used: SERUM

“People with fine hair it is really hard to get volume -- using the SERUM to give the hair added fullness. Adding texture to the hair follicle on fine hair typically turns the hair dull, prepping with SERUM we are able to increase the volume while adding a healthy shine.”- Jill

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GREENERY, 2018

Hair Type: thick, coarse
Products Used: TREAT and LEAVE.IN

“Hair that is very thick and coarse requires a lot of moisture to be able to control the hair. With the added moisture your hair will become more malleable, manageable to style with longer lasting results”- Jill

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PHOTOGRAPHER CREDIT/RAY KAY

PHOTOGRAPHER CREDIT/RAY KAY

BEHIND THE CLOSED DOOR, 2019

Hair Type: fine
Products Used: WASH, TONE and No Colour Powder

“Models prepping their hair is important, for this shoot the model used the wash and tone before coming to set. If there is any oil build up on the hair, I use the No Colour Powder sprinkled in the hairbrush -- the powder attracts the oil leaving the hair with fullness and volume at the root. Because it is translucent when blended there is no dullness.”- Jill

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SERIOUSLY BLONDE, 2019

Hair Type: fine
Products Used: TONE

“In order to achieve the slicked down look, I used the TONE. Instead of washing it out, I left it to act as a styling product to help create a sleeker shinier look.”- Jill

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PHOTOGRAPHER CREDIT/RAY KAY

PHOTOGRAPHER CREDIT/RAY KAY

RECURSE, 2019

Hair Type: skinny, fine
Products Used: LEAVE.IN

“By prepping her hair up with LEAVE.IN, I was able to breathe life into her fine, flat hair leaving it clean, bouncy, and full of volume. I mixed the second round of LEAVE.IN with saltwater to give her more of a textured, gritty look”- Jill