OUR SCIENCE



Biomimicry - Nature Inspired Innovation

Is the practice of people who create nature-inspire solutions for a healthy planet. It has inspired a ground-breaking movement for creating a long-term, sustainable world. Humans have revolutionized the idea of biomimicry with modern energy consumption; and the rate at which we are growing and developing new energy sources is overtly causing great detriment to the world and our environment.


It’s important that we continue to learn and be inspired from biomimicry, if we choose to mimic nature’s solutions we will be able to solve some of our world’s most constraining problems, from reducing carbon emissions to saving water.


Biomimicry makes sense for every industry because, essentially, it involves looking at how things in nature have solved problems and adapting them to our way of doing business.


Growing up in Australia and being surrounded by intense landscapes Jill developed a deep fascination with chemistry and the idea of innovation that solves human challenges by imitating nature.


The beauty industry is dependent on chemistry to create individual and specific products to create solutions; however, the market has become over saturated by too many man-made chemical ingredients, instead of using what already exists.


This is not only damaging to our health but greatly impacts our world and future.


Our HairCare, with the help of biomimicry, we have taken plant-based ingredients and created specific beauty and wellness results. Our solutions are not only inspired by nature but are actively using clean eco sourced ingredients to achieve products that are not only good for you to use, they are good for the planet.


“The idea that perhaps we should be looking at these mentors, these biological elders that have figured out how to create a sustainable world - So rather than inventing it from scratch why don’t we take our cues from them, these are earth savvy adaptations - that the best ideas might not be ours, but have already been invented.”

- Janine Benyus, Co-founder, Biomimicry Institute