Biomimicry is the practice of looking deeply into nature for solutions to engineering, design, and other challenges; it has inspired a ground-breaking movement for creating a long-term, sustainable world. Humans have revolutionized the idea of biomimicry with modern energy consumption; and the rate at which we are growing and developing new energy sources is overtly causing great detriment to the world and our environment.

It’s important that we continue learning from biomimicry, because if we choose to mimic nature’s solutions we will be able to solve some of our world’s most constraining problems, from reducing carbon emissions to saving water.

Biomimicry makes sense for every industry because, essentially, it involves looking at how things in nature have solved problems and adapting them to your products.

Growing up in Australia and being surrounded by intense landscapes Jill developed a deep fascination with chemistry and the idea of innovation that solves human challenges by imitating nature.

The beauty industry is dependent on chemistry to create products’ individual and specific functions; however, the market has become oversaturated by too much man-made chemistry, instead of using what already exists.

This is not only damaging to our health but greatly impacts our world and future.

Our HairCare, with the help of biomimicry, is determined to achieve specific beauty and wellness results. Our solutions are not only inspired by nature but are actively using natural and clean ingredients to achieve desired products not the human-made chemical version of these ingredients.

“...The idea that perhaps we should be looking at these mentors, these biological elders that have figured out how to create a sustainable world... So rather than inventing it from scratch why don’t we take our cues from them, these are earth savvy adaptations… that the best ideas might not be ours, but have already been invented.”

- Janine Benyus, Co-founder, Biomimicry Institute