Steeped in the eco-conscious culture of Australia, Jill Turnbull, a renowned beauty expert with 47 years in the field, uncovered the harsh reality of "greenwashing" during a pivotal Vogue Italia shoot in 2019. Motivated by her encounter with the beauty industry's pervasive greenwashing. Jill was driven to create her own line of authentic, eco-conscious beauty essentials. Embark on a journey with us, where trust is built on authenticity, and beauty is a testament to our respect for you and our planet.
Elevate your haircare ritual with the transformative powers of botanical ingredients such as rosemary, renowned for boosting follicle
strengthand imparting a natural, healthy shine.
Elevate your haircare ritual with the transformative powers of botanical ingredients such as rosemary,
renowned for boosting follicle strength and imparting a natural, healthy shine.
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We avoid harmful chemicals, toxins, & microplastics that can disrupt aquatic enviroments. We opt for sustainable, botanical, and biodegradable alternatives.
ELEVATE YOUR BEAUTY ROUTINE WITH PURE AND POTENT BOTANICALS
Transform your beauty routine with our luxurious and
sustainably-sourced botanical hair care essentials.
Our exclusive Australian-influenced brand celebrates nature
and science, using only the finest botanical ingredients
to provide a genuinely transformative hair care experience.
We embody the concept of "Pureformance". Our superior range of products merge the power of pure, cruelty-free ingredients with scientifically validated outcomes. Discover the difference that our earth-conscious and efficacious formulations can make.
Beauty rooted in the gifts of nature - our product formulations brim with potent botanical extracts designed for optimal health and radiance. Dive into the transformative properties of these unique elements, diligently sourced from the world's diverse plant life.
Embrace Ocean-Safe Blue Beauty, a harmonious blend of potent botanicals and marine-protective technologies. Experience beauty essentials designed for efficacy, all while preserving the sanctity of our seas. This is the true essence of beauty in sync with nature.