OUR COMMITMENT TO SUSTAINABILITY


Minimizing Water Waste.

FACT: 70% of the world is covered by water, yet only 2.5% of it is fresh and only 1% of it is easily accessible for human use.

The beauty industry’s demand for water is huge, and in a lot of products, it is the most-used ingredient!

When developing our HairCare solution it was important to limit our water waste by not only using plant-based ingredients but creating a quick and effective product that really rinsing out in seconds.

SCIENCE

Inspired by Nature.

Clean, sustainable, and science-backed: our HairCare is not only inspired by nature, but is actively using natural, non-toxic, and clean ingredients that are scientifically proven to achieve results. Our HairCare, with the help of biomimicry, is determined to deliver quality beauty and wellness results without causing harm to the planet.


SCIENCE

Inspired by Nature.

Clean, sustainable, and science-backed: our HairCare is not only inspired by nature, but is actively using natural, non-toxic, and clean ingredients that are scientifically proven to achieve results. Our HairCare, with the help of biomimicry, is determined to deliver quality beauty and wellness results without causing harm to the planet.


“When I grew up in Australia, with months, sometimes years of no rain I remember the government issuing every household with an egg timer to restrict the amount of water used. Among many limitations, you were allowed only three minutes to shower. That’s why I created a HairCare line that reduces water waste by rinsing out in seconds.” - Jill Turnbull, Founder