
I grew up in eco-conscious Australia, where a deep respect for nature and the ocean was ingrained in me, and deeply influenced my daily life and work. I recall running barefoot along the beaches and being mesmerized by the stunning beauty of the reefs off the Great Barrier Reef during my scuba diving adventures. These experiences taught me that true beauty is intricately inseparable to the well-being of our planet.
Over my 48-year career as an internationally published hairstylist and makeup artist, I’ve had the privilege of working with some of the world’s top media outlets, performers and brands. It wasn’t until a 2019 Vogue Italia shoot—where every product on set had to carry a signed sustainability guarantee—that is when I was confronted with the pervasive greenwashing in the beauty industry. This eye-opening experience made me realize that the brands I’d long trusted were not living up to their claims.

Jill Turnbull Beauty Mission
We’re not here to peddle empty promises.
Our mission is to break the cycle of greenwashing by providing authentic, results-driven, sustainable haircare. Every botanical haircare solution we create is a testament to decades of expertise, a passion for nature, and a guarantee of transparency. We believe true beauty begins with healthy hair—and a healthy planet.