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Blue Beauty VS Green Beauty

Blue Beauty VS Green Beauty

Blue Beauty Is the Growing Movement You *Should* Be Watching
Spoiler alert:

Spoiler alert: It has nothing to do with color trends.

At Jill Turnbull Beauty, we're not just about enhancing your natural allure; we're about revealing truths that the beauty industry often keeps under wraps. Today, we're delving into a topic that's as crucial as it is overlooked – the presence of plastics in everyday beauty products like lotions, hair sprays, and shampoos.

How did we get here?

Small acts can have big effects. Take, for example, the purchase of an innocuous tube of lipstick. It most likely arrives with two-day shipping, boxed in a whimsical package with glitter cellophane and packing peanuts—all of which are unrecyclable. You wear it a few times, decide it’s not your shade, and throw it away. Now imagine this being done on a global scale—this is what contributes to the trillion pieces of plastic impeding our oceans.

It’s no wonder that this product life cycle—from the moment an item is made to how it’s shipped, used, then eventually thrown away—is at the core of the latest movement to sweep the beauty industry. It’s called blue beauty, and it affects the health of our planet, as well as our personal health. Ahead, we unpack the lingo behind blue beauty, why it deserves your attention, and the pioneering brands incorporating blue beauty standards for a better and brighter future.

Clean and Sustainable Beauty

What Is Blue Beauty?

What initially began as “Project Blue Beauty” by Jeanie Jarnot, founder of Beauty Heroes, blue beauty is a sustainability movement that supports environmental and ocean conservation by using reef-safe ingredients with a goal toward zero-waste packaging. In other words, “It’s all about protecting our oceans,” says Anna Brightman, co-founder of UpCircle Beauty. Essentially, it means safe, sustainably sourced, and ocean-safe ingredients in collaboration with reused, recyclable, or refillable packaging. Ingredients like oxybenzone (often found in chemical sunscreens), teflon (detected in pressed powder or mascara), and silicones (used in creams, shampoos, and conditioners) are just a few of the culprits lurking in our products that the movement aims to reduce—and ultimately eliminate—in the beauty industry.

Blue Beauty vs. Green Beauty

Why Does Blue Beauty Matter?

Why Does Blue Beauty Matter?

Brands That Are Making a Difference

Jill Turnbull Beauty

Written by Jill Turnbull

Jill Turnbull Beauty Authentic Sustainability was founded by Australian Jill Turnbull. With a 48-year legacy in hairstyling and makeup artistry, her brand stands for genuine, ocean-safe beauty solutions.